Design teams work in tandem to produce the next evolution of commuter bikes

Created for ease of movement through the city landscape, the PUMA Bike is designed for urban transport.  Two new styles of PUMA bicycles; The Pico and The Nevis, designed in collaboration with Biomega will be introduced this Spring. Both feature smart European design and commuter technology collided with urban American style.  Taking inspiration from the rich color palettes of Africa and the Spring 2010 PUMA Africa campaign to honor the World Cup tournament being held in South Africa in July, the bikes feature rich color blocking in bold, vibrant hues. 

 The PUMA Bike is known for paring down a bike to its bare essentials and using innovative and thoughtful details to meet the needs of the urban biker.  Designed to find solutions to everyday annoyances that come with maneuvering bikes through the urban jungle, The PUMA Bike serves a special urban function, all with a fashionable twist.  Accompanying each bike is a sticker book of bike names, which allows the rider to create a unique name for the bike. 

"The objective of PUMA's new series of Biomega designed bicycles is to create unique bikes, refresh urban mobility and for an outside design lead company to share a different perspective so that we can learn from one another.,” says Antonio Bertone, Chief Marketing Officer for PUMA.

“Biomega is a pioneer of the designer bike and the ideal partner for us in this venture."

The Pico
The Pico features a highly distinguishable design that reflects PUMA’s unique DNA.  The unisex bike is both practical and commercial with a fashionable twist of bold color blocking.  The bike features a lightweight aluminum frame, Shimano Acera 8 speed gear set, disc brakes and an oversized front carrier.  Small, sturdy and convertible, The Pico references a BMX style bike but holds the body of any upright. 

The Nevis
The Nevis mixes city bike features with those of a cruiser designed to hold the body in a laid back, upright position.  Large, comfortable and sturdy, the bike comes with an innovative front carrier for transport of everyday needs.  Featuring a lightweight aluminum frame, Shimano Acera 8 speed gear set, disc brakes and unique color blocking, the bike is the perfect ride in any city. 

Both The Pico and The Nevis will be available at select PUMA Retail stores. For more information, visit www.puma.com.

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PUMA
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, appar­­el and accessories. It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designer labels such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.

 

 

About Biomega
Biomegas goal is to create a paradigm shift in the way society imagines transportation. To compete directly with cars by constructing bikes who are so beautiful that they imbue our cities with new meaning, even as they make us healthier. Biomega bikes – and the trendsetters who ride them – have the ability to transform the world into a more beautiful place, and to blend our dreams for the future with the needs of the present. All it takes is one look – and one ride – to understand the difference we can make, as bike, rider, and style become one.

The Biomega bikes have been on display in several newspapers, most lifestyle magazines and the most prestigious design museums around the world. The list includes the Pompidou Centre in Paris, Neues Museum in Münich, the Carnegie Museum of Art in Pittsburgh, the San Francisco Museum of Modern Art, Wallpaper*, Vogue, Domus and the Financial Times. They constantly amaze the world of design with their innovativeness, pure lines and uniquely shaped forms.